Our Capabilities.
Brand Strategy
Discovery
In the initial phase, we take a deep dive into understanding everything about your brand. We learn what your company does and the current state of affairs, your goals and the opportunities ahead. We see how you fit in the industry, assessing the competition and your position in the marketplace. We study your audience, figuring out what they care about and how you are perceived, your digital presence or public recognition. By the end of this phase, we have a total understanding of your brand, your value proposition and your actionable reach into your audiences' lives.
However, a solid understanding is not enough. To really discover the soul of the brand we have to get personal. Why does your business exist? How do you regard the world? What is the character of your team? What do you value or stand for? How do you want to be remembered?
Brand Identity
Design
Transforming the Strategy into an ownable look, we first build moodboards and lookbooks to get granular with the tone and visual direction of the brand - selecting color, texture, and topology. As the look and feel begins to coalesce, we explore naming and logo development. We build mockups to anchor in the new creative direction and visual personality. Continually refining the look, the process deepens until the visual design language is fully established and the aesthetic comes alive.
Personality
Finding the essence of a brand is no easy task, but knowing who you are is the key to connecting with your target audience in a meaningful way.
In this phase we invite you to play in the sandbox with us. Together we explore and experiment and iterate on defining the brand's personality, discovering landscapes and textures along the way. We develop a narrative and define the tone and style of communication, touching all the humanizing elements that will give the brand its relational body.
Simply put, this phase is about making the subjective objective. Bringing clarity and definition to your brand and its purpose.
Content
With all the tools in place, we take hold of the brand narrative and build all the visual and verbal assets you need to reach your customers and advocates. Whether delivering print, website, or media, we meticulously craft each deliverable to work in concert with the rest. When it comes to full-service video production, we draw on our network of creatives including producers, scriptwriters, videographers, photographers, and editors, and can shoot anywhere in the world. Brands trying to elevate and humanize their offering, today more than ever, must produce content that is relevant to the now.
Handbook
At the end of the Strategy phase you receive a manual that communicates your brand's DNA, providing definitions and other essential building blocks for everyone to be on the same page. With this strategy guide in hand, you can achieve effective collaboration and team buy-in, empowering your people to champion the business in every way.
Finale
By the end of the process, you'll have an honest, meaningful brand that resonates with your tribe and reaches your audience
